BMW Challenge
BMW Challenge
BMW Challenge
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My role
UX/UI Designer
Design process
Research, benchmarking, UI creation, prototype
Tools used
Figma
Timeline
8 Hours
My role
UX/UI Designer
Design process
Research, benchmarking, UI creation, prototype
Tools used
Figma
Timeline
8 Hours
My role
UX/UI Designer
Design process
Research, benchmarking, UI creation, prototype
Tools used
Figma
Timeline
8 Hours
01. Overview
01. Overview
01. Overview
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02. Immersion
02. Immersion
02. Immersion
Benchmarking
Benchmarking
Benchmarking
This stage helped to better understand BMW's existing product and how competitors showcase this functionality. The discovery was made through:
Videos on YouTube
Benchmarking
My BMW App
Reviews in the app
This stage helped to better understand BMW's existing product and how competitors showcase this functionality. The discovery was made through:
Videos on YouTube
Benchmarking
My BMW App
Reviews in the app
This stage helped to better understand BMW's existing product and how competitors showcase this functionality. The discovery was made through:
Videos on YouTube
Benchmarking
My BMW App
Reviews in the app
Current workflow
Current workflow
Current workflow
Unlock the phone
Search for the My BMW app and open it
Unlock the app
Turn on the climate control
Despite being on the app's home screen, the functionality could be placed in a more easily accessible location for the user.
*In a real scenario, the ideal would be to conduct research to understand if this is a genuine user pain point and if it makes sense, both for the user and the business, to prioritize it.
Unlock the phone
Search for the My BMW app and open it
Unlock the app
Turn on the climate control
Despite being on the app's home screen, the functionality could be placed in a more easily accessible location for the user.
*In a real scenario, the ideal would be to conduct research to understand if this is a genuine user pain point and if it makes sense, both for the user and the business, to prioritize it.
Unlock the phone
Search for the My BMW app and open it
Unlock the app
Turn on the climate control
Despite being on the app's home screen, the functionality could be placed in a more easily accessible location for the user.
*In a real scenario, the ideal would be to conduct research to understand if this is a genuine user pain point and if it makes sense, both for the user and the business, to prioritize it.
Real problem
Real problem
Real problem
Car climate control provides comfort to the user and, at the same time, can prevent health issues due to temperature-related concerns, especially in regions with more extreme climates.
Main assumption: The user only remembers the climate control when they arrive at the car.
Had a hectic day at work
Lost track of time and is running late for an appointment
Is a new brand consumer and is unfamiliar with the functionality
Hasn't yet developed the habit of remotely controlling the car's climate
Car climate control provides comfort to the user and, at the same time, can prevent health issues due to temperature-related concerns, especially in regions with more extreme climates.
Main assumption: The user only remembers the climate control when they arrive at the car.
Had a hectic day at work
Lost track of time and is running late for an appointment
Is a new brand consumer and is unfamiliar with the functionality
Hasn't yet developed the habit of remotely controlling the car's climate
Car climate control provides comfort to the user and, at the same time, can prevent health issues due to temperature-related concerns, especially in regions with more extreme climates.
Main assumption: The user only remembers the climate control when they arrive at the car.
Had a hectic day at work
Lost track of time and is running late for an appointment
Is a new brand consumer and is unfamiliar with the functionality
Hasn't yet developed the habit of remotely controlling the car's climate
03. Solution
03. Solution
03. Solution
According to James Clear, the author of "Atomic Habits," habit formation involves associating triggers with them, making them visible and easily accessible. For instance, someone looking to develop the habit of reading before bedtime might place the book next to their pillow, making it easier to remember the practice.
Inspired by this principle, we chose to use widgets as the foundation for this improvement.
According to James Clear, the author of "Atomic Habits," habit formation involves associating triggers with them, making them visible and easily accessible. For instance, someone looking to develop the habit of reading before bedtime might place the book next to their pillow, making it easier to remember the practice.
Inspired by this principle, we chose to use widgets as the foundation for this improvement.
According to James Clear, the author of "Atomic Habits," habit formation involves associating triggers with them, making them visible and easily accessible. For instance, someone looking to develop the habit of reading before bedtime might place the book next to their pillow, making it easier to remember the practice.
Inspired by this principle, we chose to use widgets as the foundation for this improvement.
Widgets…
Widgets…
Widgets…
Building
Building
Building
To understand the dimensions and how to work with widgets, a consultation was made in the Apple documentation regarding widgets.
Content organization tests were conducted until an appropriate solution was reached.
To understand the dimensions and how to work with widgets, a consultation was made in the Apple documentation regarding widgets.
Content organization tests were conducted until an appropriate solution was reached.
To understand the dimensions and how to work with widgets, a consultation was made in the Apple documentation regarding widgets.
Content organization tests were conducted until an appropriate solution was reached.
Ideally, the BMW design guide would have been used, but it wasn't found. Therefore, I chose to use fonts and icons similar to those in the My BMW app.
Content organization tests were conducted until an appropriate solution was reached.
Ideally, the BMW design guide would have been used, but it wasn't found. Therefore, I chose to use fonts and icons similar to those in the My BMW app.
Content organization tests were conducted until an appropriate solution was reached.
Ideally, the BMW design guide would have been used, but it wasn't found. Therefore, I chose to use fonts and icons similar to those in the My BMW app.
Content organization tests were conducted until an appropriate solution was reached.
04. Final version
04. Final version
04. Final version
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